Maximizing the B2B User Experience during a Global Pandemic

Retail e-commerce sales in the United States have increased by a third in just three years, with projections reaching half a trillion dollars in revenue by the end of 2024. Fueled by an increasingly interdependent economy and a global pandemic, consumers flood the online marketplace unlike any time in recent history. With that in mind, customers take a variety of factors into account when determining whether or not to proceed with a transaction on a certain company’s website.


Chief among those factors is an appealing design, one which conveys a unique brand personality coupled with a succinct and convincing message. A consumer who finds him or herself on a website with limited functionality and a counterintuitive interface tends to gravitate away from such a platform. Instead, many shoppers favor websites compatible with common expectations, such as being aesthetically pleasing, responsive, and engaging. 

Between 2018 and 2028, the U.S. Bureau of Labor Statistics projects the web design industry to grow 13%, much faster than the national average of 5% for all occupations. As a result, websites, often referred to as the “cover letter” of a business, must coexist and collaborate with the purpose of maximizing the customer experience. The design should be relatable, intuitive, and reflective of the brand. Nowadays, a fast and functional website without such a design will find itself struggling to compete in a 21st century marketplace.

At Flowsmith, the goal is crystal clear: to deliver an unmatched customer experience by working with small businesses to enhance the quality of their online footprint. We specialize in reducing operational headaches while increasing sales through the creation of a QuickBooks-connected portal that is designed to maximize efficiency in the workplace. The portal serves as a platform through which sales representatives and/or customers can place wholesale orders. Comprised of an eclectic team of entrepreneurs, web designers, and savvy individuals, Flowsmith has a singular focus: to imbue confidence in small businesses by connecting them with customers through an online portal that oozes innovation, protects privacy, and cultivates curiosity.

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